Happn

Reel + storyline for Happn dating app. On Happn, your "matches" arise from the fact that you have both passed each other at a given time, and then 'liked' each other on their app. The focus of the campaign was to create interest in the app, who knows if you have already passed your 'soulmate' up to several times? With zoom effects, odd angles, as well as the inclusion of several different locations, interest is maintained from start to finish.